Yo legends 🙌 Lets smash it out on a W-e-d-n-e-s-d-a-y! Scroll through the jam of the Tom’s Tips sandwich for today - lets play!!

Footy Deepfake!! Probably the best football advert ever. Spoiler(!) at around 50 seconds. I’ve watched it about 20 times - great to see positive AI deepfakes ⚽️⚽️

“Talent wins games, but teamwork and intelligence win championships.” — Michael Jordan. Legend.

> Firstly,

OpenAI & ChatGPT creator launches a new business

It’s called Worldcoin and makes sure that a person is who they say they are. Sam Altman (OpenAI, ChatGPT) is the man behind it. Why? As AI becomes more prevalent its harder to see who and what is real. How? It scans your eyes with an orb thing. Whaaattt? 🙀 Yes, Worldcoin gives people digital coins in exchange for a scan of their eyeballs. Stare at my orb.

> Secondly,

Puma sneakers to have NFC tags - old school, new school

Puma and The Edit LDN are going all out with some advanced marketing techniques for sneakers. Puma offers exclusive content through NFC-tagged sneakers in collaboration with Roc Nation. Both brands recognize the importance of engaging younger audiences through innovative approaches amid a downturn in sneaker sales - the are also now partnering with gaming companies to try and link up.

> & Thirdly,

UK, House of Lords worried that AI could replace them The House of Lords could be replaced by bots with “deeper knowledge, higher productivity and lower running costs”, said a peer during a debate on the development of advanced artificial intelligence - bad thing?

Today we focus on All round Marketing

Marketmuse - Uses AI to look at your website and make better recommendations.

Anyword - Anyword is a data-driven copywriting tool. Makes better copy for ads, emails, landing pages, etc.

How to add personalisation to ChatGPT - and why its a game changer

This is great because you can set your individual preferences that it will take into account when helping you… for example:

If you’re a developer, you only have to tell it what language you code in once.

If you’re a teacher you can tell them what year you teach.

Or if you’re a coach, what sport it is that you are looking for advice with, etc

Game. Changed.

People as Barbie dolls - utter JOY!!!! Source.